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Privacy Policy

Zensight Privacy Policy

Effective Date: December 15, 2024

1. Our Data Philosophy

At Zensight, we are committed to leveraging data responsibly to balance business objectives with user privacy and trust. Our approach ensures the generation of meaningful insights while safeguarding sensitive information.

2. Information Collection

2.1 Types of Data Collected

We collect and process the following types of data:

  • Business Performance Metrics: Quantitative indicators of business operations.

  • Anonymized User Interactions: Aggregated behavioral data without personal identifiers.

  • Aggregated Service Quality Indicators: Metrics that assess the overall quality of services.

  • Platform Usage Statistics: Data on how users interact with our platform.

  • Publicly Available Business Information: Information from public records and platforms.

2.2 Data Collection Methods

Data is collected through:

  • AI-Powered Analysis: Advanced algorithms that process and interpret data.

  • Public Records Integration: Information sourced from publicly available databases.

  • User-Provided Information: Voluntary submissions by users or businesses.

  • Anonymized Platform Interactions: Aggregated and anonymized user activity data.

3. Specific Data Usage

3.1 Business Intelligence

Our AI systems utilize collected data to:

  • Generate performance rankings and benchmarks.

  • Deliver localized business insights.

  • Develop predictive business models.

  • Assign “Zensight Certified” designations based on key criteria.

3.2 Monetization Strategy

We generate value by:

  • Offering aggregated, anonymized lead generation services.

  • Selling insights to business improvement platforms.

  • Producing performance benchmarking reports.

  • Delivering targeted, privacy-compliant marketing services.

4. Data Protection Mechanisms

4.1 Anonymization Protocols

  • Personal identifiers are removed from datasets.

  • Reporting is conducted at an aggregate level.

  • No individual-level personal data is disclosed.

4.2 Security Measures

  • Data is encrypted both at rest and in transit.

  • We utilize secure, third-party cloud infrastructure with robust safeguards.

  • Regular security audits ensure system integrity.

  • Internal access to data is restricted and role-based.

5. User and Business Rights

5.1 Opt-Out Mechanisms

Businesses may:

  • Request a review of data collected about them.

  • Challenge or contest performance metrics.

  • Request exclusion from specific analyses.

5.2 Data Interaction

We provide:

  • Transparent explanations of how data is used.

  • Clearly defined performance evaluation criteria.

  • Opportunities for businesses to submit contextual information.

6.1 Regulatory Alignment

Our practices comply with:

  • State and federal regulations on business data.

  • Industry-standard fair data use practices.

  • Anti-discrimination and ethical data handling guidelines.

6.2 Ethical Data Boundaries

  • We do not sell raw personal information.

  • Individual-level tracking is strictly prohibited.

  • Insights focus exclusively on aggregated, actionable data.

7. Liability and Limitations

7.1 Insight Disclaimer

  • Our performance rankings and insights are AI-generated and advisory in nature.

  • They do not constitute definitive business assessments or guarantees.

  • Outputs are subject to ongoing algorithmic improvements.

7.2 User Agreement

By using Zensight’s services, users:

  • Acknowledge and consent to AI-driven analysis methodologies.

  • Understand insights are derived from anonymized and aggregated data.

8. Continuous Improvement

Our AI and data strategies are subject to continuous refinement to:

  • Enhance accuracy and utility of insights.

  • Maintain compliance with evolving regulations.

  • Maximize value to businesses while protecting individual privacy.

9. Contact and Transparency

For questions or concerns regarding this policy or data practices:

  • Email: [email protected]

  • FAQ: Comprehensive answers available on our website.

  • Communication: Open channels for inquiries and clarifications.

10. Policy Updates

We may update this policy to reflect changes in our data practices or regulatory requirements. Updates will include:

  • Clear notifications of policy changes.

  • At least 30 days’ notice before changes take effect.

  • Continued opt-out opportunities for users and businesses.

Zensight is committed to responsible data usage and transparent communication to build trust and deliver value to our users and business partners.